Yellowbrick
Yellowbrick
Streetwear Essentials
Fashion Industry Essentials
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Sneaker / Streetwear Bootcamp
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As Executive Creative Director at Yellowbrick, Michael Godshall transformed online education by integrating brands and top Universities into courses, delivering real-world insights to students, and fostering partnerships with industry leaders. His innovative strategies, including compelling learning content and scaling a development process, led to $20 million in revenue within five years, establishing Yellowbrick as a trusted leader in the Creator Economy education sector.
Challenge
Yellowbrick, a pioneering force in online education for the Creator Economy, faced the challenge of effectively engaging and educating students in fields like Arts, Media, Sports, and Entertainment. Traditional online programs often lacked authenticity and failed to provide a dynamic learning experience. Universities needed a fresh approach to attract students and gain the trust of the next generation of students.
Solution
Michael Godshall, the Executive Creative Director at Yellowbrick, spearheaded a transformative approach to education. Leveraging his expertise and vision, Michael pioneered a strategy of collaborating with aligned brands to integrate them into courses. This approach provided students with real-world insights into their areas of interest while fostering partnerships with leading industry players. Furthermore, Michael revamped the educational content to exceed industry standards, ensuring authenticity and delivering a more dynamic learning experience.
Implementation
In his role as Chief Creative Officer, Michael led the design and creative management functions at Yellowbrick. He assembled and managed a diverse creative team comprising Art Directors, Editors, Producers, Developers, and Instructional Designers. Together, they launched over 20 online courses and developed marketing content for esteemed brands and university partners such as Parsons, FIT, NYU, and Columbia School of Business. Michael's hands-on approach extended to building two fully remote video studios in NYC and Los Angeles, revolutionizing content production and reducing time to market.
Results
Under Michael's leadership, Yellowbrick achieved significant milestones. Within five years, Michael played a pivotal role in driving $20 million in revenue and establishing Yellowbrick as a trusted leader in online education. His innovative strategies garnered the trust of top-tier university partners and attracted influential brands, enhancing the platform's credibility. The dynamic learning experiences crafted by Michael and his team resonated with students, resulting in increased engagement and satisfaction.
Conclusion
Michael Godshall's tenure at Yellowbrick has been marked by innovation, creativity, and transformative growth. His ability to rethink traditional education paradigms and forge strategic partnerships has positioned Yellowbrick at the forefront of online education for the Creator Economy. Through his visionary leadership, Michael has not only elevated the quality of education but also empowered a new generation of talent to pursue their passions and thrive in their chosen fields. As Yellowbrick continues to expand its footprint in the education landscape, Michael's contributions will undoubtedly shape the future of creative education.